Mindflick’s platform brings high-performance coaching, often reserved for top athletes, to everyone. Their daily ‘nudges’ provide psychological tips to unlock your potential and shift your mindset. We wanted to create a continually moving graphic that could reflect this neuroplasticity and create a sense of forward momentum across the brand.

Our visual language includes 4 waveforms, representing the mindsets of Mindflick’s unique methodology. Here the upward portion of the graph represents sensitivity to reward, and the downward portion representing sensitivity to threat.